2015 Bike Launch: Day One

August 15th, 2014

For 2015 the Day One series shakes off the last of its' CX roots as completes a transformation to a slightly more urban-focused range. The large clearances, rack & 'guard eyelets remain (they'll happily take a 35c knobbly) but we've equipped them all with the new, updated Conti Tyres Sport Contact 35c tyres with a bead-to-bead needle file tread (we're likening them to a ..
Let's have some off-road action from our bike launch! Here is the High Latitude 20 - A new Genesis Mjölnir Seamless D.B Cromoly frameset with revised cable routing and Ø44mm oversize headtube for tapered steerers. High Latitude 20 - £1199.99srp Component-wise we've gone 2x10 with the ever-impressive Shimano Deore groupset for versatility and a 100mm ..
Last year was our first go at a dedicated road disc bike and the runaway success of that model (the 2014 Equilibrium Disc) coupled with the broader acceptance of disc-braked road bikes amongst the bike buying public has inspired us to go full steam ahead with a whole new Equilibrium Disc sub-category for 2015. The range we've developed comprises 4 bikes and 2 framesets all sharing some ..

2015 Bike Launch: Caribou

July 4th, 2014

Originally conceived for use on Alaskan snow, the key to a ‘fatbike’ is its large volume/ low pressure tyre combo (generally 3.8”+) which provides enough floatation and traction to pedal over soft, unstable and otherwise un-passable terrain. Aka, perfect for exploring the path less travelled!    The Caribou is a little different in that it's not tied-down..
We think discs are the perfect match for long-distance touring and can’t fathom why more people don’t use them – braking performance unaffected by rim trueness or weather conditions, prolonged rim (wheel) life, increased clearances (tyre/frame/fork/mudguards). The long list of pro’s far outweigh the con’s. As you might’ve already deduced from our tho..
Brand new adventure bike is welcomed to the range for 2015 A brand new, spiritual successor to the Fortitude, the Longitude is a half-fat, bikepacking/adventure-ready, fully rigid 29er with versatility in spades.  The Longitude will retail in the UK for £999.99 The Longitude is built around the new Genesis Mjölnir Seamless D.B Cromoly frameset.  The frame features..