Genesis 2018 // Reynolds Part One: Q&A

We're proud to say that Reynolds has played a major part in how our bikes and ranges have developed over time. For nearly 10 years we've worked closely with their engineers to utilse beautiful and high-functioning tubesets that have made bikes like the Croix de Fer and Volare possible.

We spoke to Keith Noronha, the man, the myth, the legend, MD and all round nice guy at Reynolds Steel and pitched some questions to him. Here is what he had to say...


How long have you worked at Reynolds?

Around 29 years, initially involved when TI Group PLC owned Reynolds.

Keith Noronha

For people new to cycling and Genesis, please give us a bit of background on Reynolds as a company.

Reynolds started in 1898 in Birmingham, to exploit a patent to make “butted” (variable wall thickness tubing) for the cycle industry that significantly reduced the weight of a bike frame. That mechanical manufacturing process is still used now, to make high strength steel and titanium tube sets.

What would you say is Reynolds proudest moment?

Our record of 27 wins by Tour De France riders using Reynolds tubing will probably not be surpassed due to the changes in the way bikes are made now. We are proud to be manufacturing in Birmingham for the last 118 years despite pressure to move it abroad during tough times for the industry.

Reynolds Steel

What drives Reynolds to keep moving forwards, what sets you apart from other manufacturing companies?

We have an experienced workforce, a big advantage when trying out new ideas. And we try to understand trends, and do invest in new products even when it seems to be counter to existing fashions.

Genesis Volare 853

Why should people ride steel?

Designers have a lot of flexibility using steel, which allows them to use its’ features to suit the many types of frame design possible. Properly chosen, a good steel bike should feel as though it fits like a custom tailored set of clothes and could last you a lifetime – most of our customers expect decades of use.

Genesis Volare 931

What do you see for the future of steel?

There are thousands of steel alloy variations now and many more yet to evolve. With the many types of fabrication from bonding, brazing and welding possible and now linked to the latest moves into 3D printing, this is a class of material that will not become dated.

What bike do you ride?

I did a frame-building course recently and now ride a custom 953 with a 3D printed head tube. All my bikes are prototypes...

Reynolds Steel

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